Consultants hand you a strategy and leave. Agencies do the work but learn your rules on your dime. We do both — and the person you meet is the person who writes the statement, makes the call, and answers the phone at ten at night when something goes wrong.
These seven work best together. A website that contradicts the social feed, or a principal who presents differently than the brand does, is how narrative control gets lost in the first place.
Designed, written, and built in-house. For most of these clients the website is the first impression — the thing a lender, a patient, a partner, or a municipality looks at before they ever return a call — and it is often doing more damage than anyone realizes.
See it live: silveradoadvisory.com, built for an advisory firm serving banks and lenders.
Rebranding is a specialty here. For businesses that have outgrown how they look: new ownership, a new location, a new market, or simply a logo and website that no longer match the quality of the work. Repositioning, messaging, and the visual system underneath it, so the company reads like what it has actually become rather than what it was when someone made the first logo.
A rebrand only works if it lands everywhere at once. We roll it out across the website, social profiles, Google listings, print, and signage together, so customers never see the old brand and the new one side by side.
Best for: established businesses relaunching under new ownership, moving or expanding, or ready to look as good as the work they already do.
Earned visibility, on purpose. Media relations, announcements, and the steady work of getting credible outside voices to say the right thing about you — plus the message discipline to hold when something goes wrong.
In these industries people don't choose an institution. They choose a person. We work on how the principal comes across — in the room, at the podium, on camera, and in the first three seconds before anyone has said a word.
And when the moment is live, we can carry it ourselves: hosting, moderating, and presenting on camera, so your principal isn't holding the event together while also being the subject.
Most banks and lenders already have marketing out in the world: a social feed, a website, a few ads, and loan officers posting on their own. The review looks at all of it the way an examiner would, before an examiner does.
It's a fixed-scope project, not a retainer, and the natural first step before any ongoing work.
A marketing review, not legal advice. It's built to make your compliance officer's job easier, not to replace it.
For international firms opening in the United States. American clients, partners, and investors decide whether you're credible long before the first meeting, and they decide it from what they find online. We build that first impression so you arrive looking established, local, and worth the call.
It's the same work we do for regulated firms at home, applied to a new arrival: the brand, the website, the principals on LinkedIn, and the local relationships that turn a U.S. office into a U.S. business.
Full engagements are retained monthly rather than billed by the hour. Where a client needs to start narrower, we scope from there. We take on a limited number of clients at a time, because this isn't the kind of work that holds up spread thin.
Where you are, what's at stake, and what you want to be known for. No deck.
What people see today — site, social, search, and the rules your industry puts on all of it.
A written scope and content plan. Work is delivered in batches for your review before anything publishes.
We execute, engage, and adjust — with a monthly report on what moved and what's next.
Sevara Advisory was founded by Lauren Lizanich, who came up in high-dollar political fundraising — major donors, high-stakes races, and money that moved under federal rules. Nothing went out that hadn't already been checked against those rules.
That is the same structure a lender lives under. And a surgeon. And any business whose marketing gets examined rather than just read.
The clients this works best for have one thing in common: something real to protect. A reputation, a license, a book of business. If getting it wrong would actually cost you, getting it right is worth paying for.
Community and national banks, mortgage groups, and lending divisions that need a presence without compliance risk.
Surgical, medical, and aesthetic practices where patient images and claims carry rules of their own.
Developers, brokerages, and principals — on a full retainer or as a part-time marketing partner.
Firms that sell to institutions and need to look like a peer, not a vendor.
Businesses where the founder is the brand, and how they show up is the marketing.
Companies that have become something better than the way they present, and want to close that gap properly.
Most engagements begin with one of these and grow into the rest. Tell us what's prompting the conversation and we'll scope from there.
Social & Digital Presence
The day-to-day presence, run end to end. We plan the calendar, write the copy, design the graphics, schedule the posts, engage with the audience, and report on what worked — managed to a standard that holds up if a regulator or compliance officer ever reads it, because in these industries one of them will.
It goes beyond posting. We watch everything that shows up when someone searches for you: your Google listing, your locations on Maps, your reviews, and whether the details match everywhere they appear. For one bank client, we were the first to notice that a new lending office wasn't showing up on Google at all.
What's included
Why it's different here
Best for: banks, lenders, mortgage groups, and practices that need a consistent presence but can't afford a post that has to be taken down.